To generate nationwide brand awareness within the 16-34 target demo by creating a touring music property that aligned brands with emerging trends in music. Design radio and retail promotions to enhance awareness with the key demo and drive sales.

Produced 31-date tour with BT and Hooverphonic that played in the most prominent cities and venues throughout North America. An integrated marketing campaign was implemented that capitalized on the power of print, radio, interactive and an intensive street promotional campaign to further brand the tour and its sponsors.

Over $500,000.00 in radio promotional exposure alone was delivered to the JENSENERGY Tour and its brand partners. More than 2 Million impressions bombarded the target demo.

25 out of 31 dates SOLD OUT throughout North America.

JENSEN enjoyed the highest retail sales in 17 years.

IMPACT BEYOND COMPREHENSION.