| New York & Los Angeles - Spring Fashion Week | |
| Timing: | September/October 2003 |
| Location: | Gotham Hall, New York City, NY, USA. Smashbox Studios, Los Angeles, CA,USA. |
| Mission: | To create a high profile corporate alliance for the House of Field - Fashion Week Events in New York and Los Angeles. |
| Edge: |
Internationally renown as an institution of the fashion forward, Patricia Field is a defining factor in New York's glittery nightlife scene. A style icon, she has received Emmy Awards for Outstanding Costumes for Disney's Mother Goose Rock and Rhyme and HBO's Sex & the City. David Dalrymple for House of Field, designs for the most sought after divas in the music and entertainment industries. Clients include Beyonce Knowles; J. Lo; Britney Spears; Lil' Kim; Eve; Shakira; Jessica Simpson to name a few. |
| Success: |
Delivered a partnership with Evolution Technologies an emerging leader in digital audio players. Now Evolution MP3 players were gifted to Front Row guests including: Kelly Rippa, Beyonce Knowles, Britney Spears, Jessica Simpson, Kim Cattrall, Cynthia Nixon, Kelly Osborne, Blu Cantrell, Sheryl Crow, Busta Rhymes, Ice T, Tommy Lee, Paula Abdul and more. ASSOCIATION WITH KEY TASTEMAKERS TO ENHANCE BRAND IMAGE. |