To design and execute the radio marketing strategy alongside media planning, buying and promotional execution of breaking and crossing over 2 niche Latin music releases in the fastest growing urban music genre in history - Reggaeton.

Spanish language releases including Chosen Few "El Documental", Andy Andy "Ironia", El Draft, Bimbo and more. Marketed artists and producers including: Don Omar, Tego Calderone, Daddy Yankee, Boy Wonder, Zion Y Lennox, Andy Andy and more.

Resulted in 2 Certified Platinum CDs, 6 Latin Billboard Nominations, and a Top 30 single, "Reggaeton Latino" by Don Omar featuring N.O.R.E. and Fat Joe at mainstream Crossover radio and MTV.